OUGD603 - Offcut Project Evaluation

Project Evaluation

I enjoyed working on this brief as it was a concept from last year that I touched upon but wanted to develop further into a brand identity. I have an interest in upcycling and reusing materials so this brief allowed me to explore how these things can be made desirable, marketed to a wider audience and how people can be encouraged to use reclaimed materials more.  Creating a visual identity allowed me to consider other aspects of an identity that weren't graphic elements, particularly photography and the set up of the materials. Creating the product photography in the studio was quite difficult despite knowing the kind of shots I wanted to get. Lighting the materials properly was problematic as the shadows were often too intense. Getting a photographer to help with this part of the project, with me setting up the materials, would have allowed me to get the original shots I wanted. However, the use of the different angles within the photography created strong visuals despite not being the original plan.