6A2, 6C2, 6D2 - OUGD602 - PPP - Personal Branding - Development of Logo

Logo

My personal branding will develop on from the one created in previous years however will be refined further. The use of the squiggle as a logo is based on the marks I make in my notebook to highlight things of interest or key points.

Using the squiggle as a logo reflects part of my thinking process and makes the branding personal to me. The use of the squiggle also has a handmade aesthetic which I think works well with my interest in making and experimenting with processes. The use of the squiggle almost acts as a personal makers mark.  The use of the box around the squiggle frames it and reflects the idea of the squiggle being on a page. This also creates a sense of refinement to the logo with the use of a geometric shape which I think creates a considered feel to the design reflecting my approach to projects. The use of the design in black allows the design to stand out and will contrast against the work see on my website, whilst also reflecting a sense of the design being drawn in pen or marker, again linking back to the original concept.

The use of the thicker line perhaps had more impact however the thinner line for the squiggle potentially reflected a more refined and considered aesthetic, which is reflective of my practice.

For my name it was considered that this could be in all lowercase to create a friendly feel to the branding and perhaps make it more informal but still professional. 

The use of the lighter typeface made my name more understated and refined and allowed the logo to stand out. The slightly bolder typeface however still retained these qualities whilst matching the thickness of the squiggle in the logo, which allowed them to work better together. Placing my name over two lines worked better with the shape of the logo and allowed the two to interact better together. My name being on one line within the design perhaps looked a little disjointed with the logo because of the length of my name.