6A2, 6C2, 6D2 - OUGD602 - PPP - Personal Branding - Business Card Refinement

Business Card Refinement

Developing the idea of using different materials within the business card design it was considered more of the brand colours / elements could be introduced into the design. To continue on the idea of allowing the materials to be the focus of the design and to create a sense of refinement and minimalism the different text elements within the design were placed along the sides of the business cards.

It was considered that the layout could be directly printed on to varying textured papers / materials allowing these to become a key part of the branding and reflecting how materials and process are important within my practice. 

It was considered that the logo could be used in full colour over a material such as recycled card or found papers however this would potentially have to be screen printed to allow the colours to be as vibrant. Placing the elements over the material in this way allows these to be a focal point within the design and therefore the branding.

Potentially florescent green paper could be combined with another material on the back to create a contrast between the brand colours and material textures.

Having a little triangle on the front of the business card could act as a way of integrating an snippet of material into the design whilst still creating a clean and simple design within the rest of the business card. Alternatively this triangle could be green to match the branding. This section could also be cut off to allow the material on the back of the card to show through to the front.