6A2, 6C2, 6D2 - OUGD602 - Website Design

Website Design

- The hierarchy within the website puts focus on the imagery and projects, allowing the visuals to engage the viewer.

- The use of the logo in the top hand corner is clear but not dominant within the website

- The main page has all the projects on it so its easy for people to see my work, whilst keeping the navigation bar simple with just 'Work' and 'About' keeps the website simple and concise 

  

 

- My work mainly has physical outcomes so much of my work is photographed to allow the different elements of my work to be shown

- Using a white background allows the focus to be on the work and creates a consistent background throughout the projects 

- The use large images allows the details and different qualities / elements of the work to be seen clearly

- Having the projects change to green when hovered over adds an element of interactivity within the website. When the green appears this also shows the title of the project. Showing the titles only when hovering over the images means that the homepage looks more minimal and refined, allowing the work to speak for itself.

- The use of the green within the design reflects my interest in the environment and brings an element that contrasts against the white imagery, whilst also adding a playful element to the website 

- Keeping the about page quite simple allows people to easily understand my practice and other aspects such as experience and education

- Within my practice both process, techniques and 3D based work are important to me so this was listed as an overview of the type of work I like to do

- Within project pages the types of images vary to try and maintain interest in the work and to show the different aspects of the project. 

- Within the City Patch project page, imagery from the project was included in between the final outcome imagery. This allows a sense of variety to be created and creates a narrative around the project. Again using lots of visuals and large imagery allows the work to be explained visually with further details about the project at the top of the page.

- At the top of the project descriptions, there is a brief sentence summarising the project and the outcome / deliverables produced, allowing people to get a gist of the project quickly.
- The larger descriptions explain the project in more detail outlining the client, what was produced and design decisions within the project.

- For the G.F Smith calendar page photographing the outcome in the same position on different pages and ordering them in terms of month creates a sequential narrative within the imagery.