6A2, 6C2, 6D2 - OUGD602 - PPP - Personal Branding - Development of Personal Branding

Development of Personal Branding 

It was considered that perhaps my logo and name could be better integrated with one another. Potentially the logo could be made smaller and sit slightly above or to the side of my name to create the impression of my name being highlighted within my notes. This allowed my name to be more of the focus of the design and the logo to act in the same way it does within my notebook. Alternatively the 'i' could be adapted to use the logo however potentially this isn't as obvious within the design.

Using a thinner typeface for my name creates a more refined and understated feel to the branding. The use of a typeface with rounded counters and geometric shapes could reflect the geometric feel to some of my work. A slightly more varied typeface could create a sense of experimentation, which is important within my practice, however potentially this could also look too playful and more illustrative which is not something I do.