Studio Brief 3 - Design Strategy Presentation

Final Presentation Slides including notes used for the Presentation

- Learnt new approaches to tackling design 

Research

Importance of research – without not meaningful

Dictionary definitions - meaning of words – simplifies idea or theme – more abstract visualisations – multiple meanings – different viewpoints 

Theories 
Frutiger's theory of shapes – useful in wayfinding project  – psychology behind shapes is interesting – how we perceive them -  simple but meaningful - all done subconsciously

Production Methods – different materials – not always able to access digital print -  DIY – make best of the situation – resourceful – create interesting things - problem solving important 

Sketchbooks – structure work – computer lose and forget what you've done – better able to visualise what I am doing – easier to talk about work 

Restrictions – way of generating ideas -  provides structure gives something to work with - techniques used as restrictions - grids – minimal shapes – collage – photography  - consistent aesthetic –not over-complicating – stronger concept – working with same material

Logotype and typeface design

-         learnt about the anatomy of type and meaning / perceptions of typefaces

-         and how useful this can be in graphic design

-         like the structure that comes with typography provides a format that everyone knows – put own spin on it 

Object

-         expanded idea of ‘research’

-         primary information collected through studying the object

-         new perspectives on the subject

-         created more obscure work

Penguin Book Design

-         like book design

-         can be quite abstract in interpretation of book  - work was metaphorical

-         working to a live brief exciting – see what it’s like in real life 

Self Branding

-         used materials that reflected the physical properties of parts of my process – e.g. restrict shapes, list post it notes

-         logo – squiggle that used in notebook to define something of interest, inspiration / designer, important

-         noted references similar concepts, look at , interesting , acknowledgement

-         fits well with the logo and where it came from

Inspiration

-         Collections of typography , offcuts , found imagery etc – find lots of things day to day around you – range of different styles otherwise might not look at

-         Crits – feedback given me areas to look at – would not have thought of – sometimes get caught up in work – don’t see good or bad

  

To improve

-         Blogging - starting to be more to the point– writing post it notes has allowed more focused writing – still need to keep ontop of it better

-         Research –bogged down in information can get a little overwhelming –  refine things to useful stuff –beginning of a project

-         Difficult starting a project – not knowing what to do - don’t force it too much – feel like wasting time when not knowing what to do – do something else can help spark something – not great if under pressure though

Year 2

-         Animated work – Dr Me 

-         3d work – workshops -  Use the workshops more for crafting things

-         Personal projects – more live briefs  

-         Confidence in colour and combining elements 

Comments on the layout of the presentation:

- My self branding squiggle logo was used as a way of identifying and drawing attention to key points

- When images were used these were full spread to make it visually engaging 

- Text was kept to a minimum so that people were listening rather than reading   

- By breaking my presentation into sections / themes this helped it flow and made it easier for me to know what I was talking about

Feedback on presentation:

Overall the presentation went well and kept to time, it was said that the use of my logo throughout the presentation would be effective in promoting myself and that a lot of professionals use this technique on slides that do not have full images. When looking at other peoples presentations I found that the most engaging were ones with lots of images. Although I had images for most of my slides I could have used more to show a greater variety of what I have produced.