Lo Siento - Self Branding Ideas

Lo Siento Business Cards by Mucho

Lo Siento are based in Barcelona and specialise in identity projects. Their  practice focuses on a physical approach to briefs and an interest in artisan techniques.  

There self branding was designed by Mucho. The use of a stencil means the design can be repeated easily but uniquely each time through the positioning and the use of different coloured pens. The stencil also reflects the logo on the website which allows you to see images through it as if it was cut out like a stencil. The stencil provides an easy way of applying the brand to their business cards and any other surface. The use of plain card and structured layout allows the logo to stand out in contrast to the other elements. The unique application and use of pens gives the business cards a handmade and personal feel, whilst reflecting their multidisciplinary approach through different materials.

In my own branding it could be interesting to use a stencil as a way of showing my process through different materials, which could then be applied to different surfaces.