6A2, 6B2 - OUGD602 - PPP - HAWRAF Capabilities Deck / Capabilities Case Studies

HAWRAF Capabilities Deck / Capabilities Case Studies

Capabilities Deck

-        Their main deck would be edited for different pitches depending on the clients they were going to pitch to

Describing themselves

-        Use a contents at the beginning of the pitch to give an idea of what they will talk about

-        Summarises what they do in a sentence making it easily digestible

-        Outlines who they are, their experience and what they do

-        Define their beliefs and how this relates to their work

-        Lists their services and clients they’ve worked with

Projects

-        Has a contents at the beginning so they can easily find each project

-        Projects are spread across multiple slides, with each slide breaking the project down into different elements 

-        Only key information is written within the presentation such as the client (and what they do), need (what needed to be produced and why) and concept (the idea / outcome). If there are elements that need explaining about a certain application then they briefly explain this.

-        Text is quite informal reflecting their playful aesthetic

-        Full size imagery (often mockups) is used across slides showing the different applications of the project and the idea in a visual way

-        Animated elements work well in breaking up static content

-        Different projects have different coloured backgrounds which breaks the desk up but still has a consistency throughout

-        As well as client work they also list their personal projects using the title ‘We made’ 

Things learnt:

-        Having a main presentation of all of your projects means that the content of a pitch can be picked from this

-        The design of the deck can be quite playful but still look professional if the style is consistent throughout the slides.

-        Keeping the deck text light and visual heavy allows the presentation to be more engaging and allows people to talk alongside this

-        Being able to summarise what you do in a clear and concise way is important in helping people understand

-        Defining your beliefs and how these feed into your work helps to create a more cohesive body of work.

-        Personal work allows you to show your interests, do interesting things and test boundaries which clients will want to see