OUGD602 - PPP Session - Getting Press

Getting Press

- press is important for getting your work out there
- Press can include printed press (e.g. magazines or books) or online on websites, blogs or social media
- There are instagram blogs for specific types of of work e.g. the brand identity, certain magazine, graphic.index
- Magazines and industry professionals follow these design accounts so if you can get work featured on them they will see your work
- When putting work on social media tag things
- try to get press coverage this year
- commenting on other peoples work can help increase followers
- to be featured somewhere research what the blog or website is more likely to feature as they are unlikely to deviate from this and create work or choose existing work based on this
- read submission guidelines for blogs and websites
- a brief could be made for extended practice with the aim of getting it featured somewhere
- Case Study - Michael William Lester did a series called character building where he created 20 GIFs where he gave famous buildings human qualities and animated them. This body of work was created while he was travelling and was then featured on Design Boom, Archdaily and Fast Company. The project appealed to a broad audience across both graphic design and architecture
- Case Study - Jihee Lee created Should I Leave or Should I Stay? which was a website about where Korean designers / artists had gone to work and whether they would stay their.
- Perhaps expand a project that you liked elements of
- The project doesn't necessarily have to be Graphic Design can be a good chance to do something interdisciplinary and would make a good research brief. Use your research to aesthetically and conceptually guide what you decide to make.
- Put a spin on things 

Tips

- Post things at the right times, consider time zones
- Use links and URLs to your other platforms
- Tailor / choose work to fit the platform submitting to
- Write a feature to go alongside the work to make it easier for someone to publish it quickly
- Look at how things are sized / formatted