Portfolio Help
- the amount of text used in a portfolio is dependent of preference
- can be good to add context to the work to explain what the work is about and helps create a narrative around the work
- perhaps frame the text around the ideas of brief (problem), strategy (essence) and solution (outcome, how it meets this).
- consider having a master document for the portfolio so that bits can be easily selected to be sent to different places
- use a template that has option within it and is flexible
- create consistency within the portfolio in terms of style
- look at how other agencies talk about their work
- get a balance between image and text
- big images sell the work
- give the work room to breath, don't have too much text on each slide and balance images with text
- tailor the content to the studio etc that you are sending it to
- be clear and concise
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